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DHS to Amazon: time to take responsibility for counterfeits

As most product marketers are aware, Amazon has a serious problem with counterfeits. What’s worse, is that many of the counterfeits are so convincing, consumers are unaware that they purchased inauthentic product. This is especially true when consumers purchase products under the seemingly protective marker of “fulfilled by Amazon.” Although not all consumers may be feeling the effects of the counterfeit pandemic (except that “brand name” products are of poorer quality than expected), product owners and marketers have been paying the price in terms of lost sales and goodwill for years. Fortunately, the current administration has taken...

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